Revlon Appoints Tchernavia Rocker as Chief People Officer

NEW YORK – Revlon Group Holdings LLC (“Revlon” or the “Company”) today announced that Tchernavia Rocker has been appointed to the role of Chief People Officer. Ms. Rocker will also play an advisory role in building Revlon’s ethnic hair care portfolio. She will join Revlon effective June 3, 2024, and will report directly to Chief Executive Officer Elizabeth (Liz) Smith.

Ms. Rocker comes to Revlon with significant leadership experience in Human Resources as well as Organizational Transformation, DEI (Diversity, Equity, and Inclusion), Corporate Strategy and Sustainability. She most recently served as Under Armour, Inc.’s Chief People & Transformation Officer, and prior to this, she served more than 18 years in Human Resources leadership roles at Harley-Davidson, Inc. Ely Bar-Ness, Revlon’s current Chief Human Resources Officer, will depart from his position next month.

Liz Smith said: “Tchernavia brings extensive human capital management and leadership experience to our team at a critical time in our transformation. I am thrilled she is joining Revlon and am confident her expertise will be highly valuable as we continue to drive our next phase of growth.”

Ms. Smith added, “I also want to thank Ely for his many contributions in navigating Revlon through some of its most challenging times, during which he provided guidance and counsel to employees and leaders across the organization. I wish him all the best in the future.”

Tchernavia Rocker Biography

Ms. Rocker joins Revlon from Under Armour, Inc., where she most recently served as Chief People & Transformation Officer. She previously spent more than 18 years in Human Resources leadership roles at Harley-Davidson, Inc., including as Vice President and Chief Human Resources Officer. Prior to that, she served in various Human Resources and operations roles at Goodyear Dunlop Tire North America.

Ms. Rocker is a graduate of the University of Alabama Huntsville in Huntsville, AL, with a Bachelor of Science degree in Nursing. She earned her Master of Business Administration from Alabama A&M University.

About Revlon Group Holdings LLC

Revlon Group Holdings LLC (“Revlon”) has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer and celebrity fragrances. Today, Revlon’s diversified portfolio of brands is sold in over 100 countries around the world in most retail distribution channels, including prestige, salon, mass, and online. Revlonis among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon,Revlon Professional, Elizabeth Arden, Almay, Mitchum, CND, American Crew, Creme of Nature, Cutex, Juicy Couture, Elizabeth Taylor, Britney Spears, Curve, John Varvatos and Christina Aguilera.


Longacre Square Partners
Dan Zacchei
[email protected]

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