LegalShield Hires Joel Layton as VP, Direct-to-Consumer to Drive Digital Innovation

– Layton to lead direct-to-consumer marketing, enhance digital performance, customer experience and expand awareness

Joel Layton, a marketing and technology leader, joins LegalShield as Vice President, Direct-to-Consumer. In this role, he will spearhead efforts to elevate the customer experience and expand market reach for the company. (Photo: Business Wire)

ADA, Okla. – LegalShield has hired Joel Layton, a marketing and technology leader, as Vice President, Direct-to-Consumer. He will oversee initiatives to enhance the customer experience and broaden market reach.

“Joel shares our customer-centric mindset and understanding of how people benefit from our services” Post this

“Joel shares our customer-centric mindset and understanding of how people benefit from our services,” said Warren Schlichting, LegalShield CEO.

Layton brings more than 20 years of expertise in e-commerce, brand strategy and customer experience from brands such as Lands’ End, ADP and Shinola. His background blends digital performance marketing with a customer-centric approach to brand development.

“We’re forging authentic connections with every person across all mediums,” Layton said. “I’m passionate about this work because we can share LegalShield’s story in a way that shows everyone their rights matter and quality legal support is within reach.”

About LegalShield

A trailblazer in the democratization of affordable access to legal advice, counsel, protection, and representation, LegalShield is one of the world’s largest platforms for legal, identity, and reputation management services protecting individuals and businesses across North America. Founded in 1972, LegalShield, and its privacy management product, IDShield, has provided individuals, families, businesses, and employers with tools and services needed to affordably live a just and secure life. Through technology and innovation, LegalShield is disrupting the traditional legal system and transforming how and where people receive legal guidance and services, with access to thousands of qualified, trusted attorneys and law firms. LegalShield and IDShield are products of Pre-Paid Legal Services, Inc. To learn more about LegalShield and IDShield, visit and


LegalShield Media:
Hollon Kohtz, Director of Communications
[email protected]

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